Microsoft had gone through years of explosive growth and dominated the technology space due to the rise of the PC. As the world moved from desktops to mobile & cloud the brand began to lose its leadership status & the company stagnated. The company had developed a culture of being closed off, self-praising and having an incentive structure that didn’t encourage people to work together. This made it almost impossible for the organisation align itself to compete in this new world. What is clear is that what had helped Microsoft grow into a big tech giant no longer served the organisation. So when Satya Nadella came into the role of Microsoft CEO the first thing he focused on was resetting the culture of the organisation.. Since he took over Microsoft’s value has grown by over +$800B.
If you interested in getting a more detail & reading about the journey of reinventing Microsoft you can buy Satya Nadella’s book “Hit Refresh” here (link).